Transforming Culture from Within Culture
Pa’Arriba Foundation focuses on changing culture from within in order to transform conceptions about the societal norms that often underpin domestic and interpersonal violence. Many of these norms are culturally accepted and passed down from generation to generation as a seemingly inevitable part of everyday life. We offer a proprietary workshop that uses art and music to playfully invite participants to question that normality. And we create communications campaigns that incorporate cultural elements, tips from specialists, and messages of popular wisdom that can be leveraged across social media to have a global impact to easily, efficiently and rapidly discover what resources are available in their community.

Information Resources
We believe that community-based support structures are crucial to preventing violence. They serve as a first response to situations that affect vulnerable populations and complement more specialized services, including governmental, NGO and private resources. It is clear, however, that they cannot replace specialists. For this reason, our local chapter in Ecuador has developed an important information directory that allows anyone with access to the internet to easily, efficiently and rapidly discover what resources are available in their community.
